Nike CEO Elliott Hill outlined a comprehensive turnaround strategy during an exclusive Bloomberg interview in Milan, coinciding with the Olympic Games. Hill emphasized the company's renewed focus on sports performance while detailing plans to relaunch the ACG (All Conditions Gear) brand and expand product development in key global markets.

The executive discussed Nike's intensified commitment to sports innovation, highlighting new footwear and clothing initiatives designed to capture greater market share. China emerged as a critical growth market, with Hill signaling aggressive expansion plans to reclaim position in the world's second-largest economy after recent challenges.

Converse received attention as part of Nike's portfolio strategy, though Hill provided limited specifics about the classic sneaker brand's direction. The interview signals Nike's broader strategic realignment as the company faces intensifying competition and changing consumer preferences across its core business segments.