PT MNC Digital Entertainment, the media and entertainment arm of Indonesian conglomerate MNC Group, is exploring a secondary listing in Hong Kong, according to sources familiar with the matter. This move would mark a rare instance of a non-Chinese company seeking to float shares in the Asian financial hub, highlighting the territory's continued appeal despite recent market challenges.

The potential listing comes as MNC Group continues to expand its media footprint under the leadership of Hary Tanoesoedibjo, a prominent Indonesian businessman with ties to former U.S. President Donald Trump. MNC Digital Entertainment operates across digital media, entertainment, and technology platforms, positioning itself as a key player in Southeast Asia's rapidly growing digital economy.

While specific valuation details remain undisclosed, the Hong Kong listing would provide MNC Digital with access to international capital markets and potentially enhance its profile among global investors. The move underscores Hong Kong's ongoing efforts to attract diverse listings beyond mainland Chinese companies, even as the city faces increased competition from other Asian financial centers.