Consumer goods company Mammoth Brands, the owner of men’s razor brand Harry’s, is weighing a US initial public offering for the second half of this year, according to people familiar with the matter. The move would mark a major liquidity event for the private equity-backed firm.

A successful IPO would provide capital for Mammoth to expand its portfolio beyond razors and into adjacent grooming and personal care categories. The company, which has grown through acquisitions, faces intense competition from giants like Procter & Gamble and Edgewell in a crowded market.

Investors will watch pricing and valuation closely, especially after recent debuts from direct-to-consumer brands. A strong offering could signal renewed appetite for DTC companies on public markets, while a tepid response might cool similar plans from other venture-backed consumer firms.