L’Occitane Groupe, the French skincare retailer taken private by billionaire Reinold Geiger in 2024, is now weighing a return to the public markets. Sources indicate the company has selected banks to underwrite a potential initial public offering in the United States, possibly as soon as this year.

This move signals a strategic reversal for the luxury goods sector, which saw a wave of privatizations during recent market volatility. A successful U.S. listing would provide Geiger with a major liquidity event and test investor appetite for premium beauty brands amid shifting consumer spending patterns.

The timing will be watched closely by competitors like LVMH and Estée Lauder. An IPO would fund further expansion and potentially trigger more brand consolidation in the fragmented skincare market. Regulatory filings are expected to reveal key financial metrics that will shape its valuation.