Meera Bhatia, Brand President and COO of Fabletics, recently discussed the athleisure market's future on Bloomberg's 'The Close.' She outlined the brand's strategy to expand its physical footprint while navigating fierce competition in the activewear space. Bhatia emphasized that proprietary technology serves as the backbone for both its online and in-store customer experiences.

Bhatia's comments arrive as retailers seek a seamless omnichannel approach to win over consumers. Fabletics, founded by Kate Hudson, has long blended a membership model with digital savvy. This dual focus on physical retail presence and tech-driven personalization aims to differentiate it from giants like Lululemon and a flood of direct-to-consumer startups challenging the market.

Looking ahead, the company's ability to leverage its tech infrastructure for inventory and personalized marketing will be critical. The athleisure boom continues, but consumer spending is tightening. Bhatia's strategy hinges on using data to enhance the in-store journey, creating a cohesive brand experience that converts casual browsers into loyal, subscription-paying members.