Chinese energy-drink maker Eastroc Beverage Group Co. has begun investor orders for a Hong Kong share sale targeting up to HK$10.1 billion ($1.3 billion). The listing marks a significant capital raise for the company and contributes to a busy start for the city's equity market.

This IPO comes amid a broader push by Chinese consumer brands to tap international markets. Eastroc, known for its popular energy drinks, is leveraging Hong Kong's platform to access global investors and strengthen its competitive position against giants like Red Bull and local rivals.

The deal's success will be a key indicator for other mainland companies considering Hong Kong listings. Investors will watch pricing and demand closely, as it reflects confidence in China's consumer sector and the city's role as a financial gateway for the region.