Coach is intensifying its focus on Gen Z consumers as part of its long-term growth strategy, according to CEO Todd Kahn. In a recent interview on Bloomberg Open Interest, Kahn emphasized the company's commitment to capturing younger shoppers while maintaining its luxury leather goods heritage. The CEO's comments signal a strategic pivot for the Tapestry-owned brand as it navigates evolving consumer preferences in the competitive fashion market.

Kahn's remarks come amid broader industry shifts, with luxury brands increasingly targeting digital-native consumers who prioritize sustainability and authenticity. Coach has been expanding its product lines and marketing efforts to appeal to younger demographics, including collaborations with influencers and celebrities popular among Gen Z. The company's ability to balance its established reputation with fresh, relevant offerings will be crucial for maintaining market share in the premium accessories segment.

The CEO also addressed supply chain concerns, stating there have been no issues with leather suppliers. This reassurance comes as fashion companies worldwide face ongoing challenges with material costs and availability. Coach's stable supply chain position could provide a competitive advantage as it executes its Gen Z-focused strategy.