Clorox Co. has agreed to acquire GOJO Industries, the maker of Purell hand sanitizer, for $2.25 billion. This deal expands Clorox's portfolio of consumer health and hygiene brands, a segment that saw explosive demand during the pandemic. The acquisition is expected to close in the coming months.

The purchase marks a strategic push for Clorox into the personal care market, moving beyond its core disinfectant and cleaning products. GOJO, a privately held company, has long dominated the hand sanitizer space. This move gives Clorox direct access to a high-margin category with strong brand recognition.

For investors, the transaction signals Clorox's intent to diversify revenue streams amid shifting consumer priorities. The company will now integrate Purell into its existing retail distribution channels. Analysts will watch for how Clorox leverages its scale to grow GOJO's business beyond its current foothold.