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Charlotte Hornets Leverage New Ownership for Fan Experience Growth

Bloomberg Markets •
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Charlotte Hornets President Shelly Cayette-Weston details how the team's new ownership is transforming operations to boost fan engagement and stimulate Charlotte's economy. The Hornets are implementing strategic upgrades to Bank of America Stadium and launching community programs aimed at increasing local business partnerships. Cayette-Weston emphasizes these moves will create a more vibrant game-day experience while driving economic activity in the Queen City. Economic development remains a core focus, with initiatives designed to attract tourism and corporate sponsorships. The ownership group's investment signals a commitment to making Charlotte a premier NBA market destination.