A pre-Davos EY-Parthenon survey reveals global executives are prioritizing artificial intelligence and mergers and acquisitions to drive growth amid economic uncertainty. This strategic pivot reflects a departure from traditional expansion tactics as leaders seek new revenue streams and operational efficiencies in a challenging macroeconomic climate.

The findings signal a broader industry shift where technology investment and dealmaking are becoming central to corporate strategy. With inflation and geopolitical tensions weighing on consumer demand, companies are accelerating digital transformation and pursuing acquisitions to bolster market position and capture emerging opportunities.

Looking ahead, the survey suggests Davos discussions will focus on how businesses can effectively integrate AI into operations while navigating complex regulatory environments. The emphasis on M&A also points to continued consolidation across sectors as companies scale capabilities through targeted purchases rather than organic growth alone.