Bitcoin is moving deeper into mainstream finance as major holders of digital assets expand their reach through traditional financial instruments.

Isabelle Lee, a Bloomberg News reporter covering for Katie Greifeld, writes in the weekly newsletter ET F IQ, which focuses on the $22.5 trillion global ETF industry.

The adoption of Bitcoin through products such as IBIT and MSBT, along with the broader ETF process, signals increasing institutional acceptance of cryptocurrency.

This trend reflects how some of the biggest holders of digital assets are integrating Bitcoin into established financial frameworks, marking a pivotal moment for crypto legitimacy.