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Bank of America spots $1.1T US sports betting market

Bloomberg Markets •
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Bank of America Corp. released a new estimate that the U.S. market for sports‑related event contracts could generate roughly $1.1 trillion in annual volume, and could spur ancillary services. The figure reflects the rapid expansion of prediction‑type betting platforms that let participants wager on outcomes ranging from game scores to player statistics. Analysts see the metric as a barometer for how quickly regulated wagering is moving beyond traditional casino games.

The bank’s projection follows a wave of state‑level legislative changes that have opened doorways for sportsbooks to offer event‑specific lines. With major operators already integrating these contracts into mobile apps, the sports event betting segment is attracting both casual fans and hedge‑style investors, and drive innovation in real‑time analytics. Revenue potential of this scale could reshape profit models for gambling firms and related data providers.

Investors are likely to recalibrate valuations of publicly traded gambling companies, factoring in the newly quantified upside. A trillion‑dollar pool suggests ample room for fee‑based services, such as odds‑setting and risk‑management tools, to generate recurring income. Bank of America’s estimate therefore gives market participants a concrete benchmark for sizing future capital allocations, and inform merger strategies across the sector.