Giorgio Armani SpA has enlisted Boston Consulting Group to develop growth strategies across select luxury segments as the company prepares for a stake-sale process expected to launch later this year, according to sources familiar with the matter.

The partnership signals Armani's strategic push to strengthen its market position before potential ownership changes. Working with a leading consultancy suggests the fashion house is positioning itself for either partial divestment or broader restructuring.

This move reflects the challenges facing luxury brands in the post-founder era. With Giorgio Armani's direct involvement potentially winding down, the company must demonstrate growth potential to attract buyers or investment partners.

The timing indicates Armani is taking proactive steps to maximize valuation before entering the market. Strategic consulting work now could help clarify which segments offer the strongest returns for potential stakeholders.