Armani Group may split the 15% stake slated for sale among three preferred buyers, aligning with founder Giorgio Armani’s will, La Repubblica reported. L’Oréal, EssilorLuxottica and luxury conglomerate LVMH each stand to receive a 5% holding once the process formally begins. The move follows board speculation. Analysts say it eases negotiations.

The proposed allocation would keep Armani’s ownership structure broadly unchanged while introducing three powerful partners with deep distribution networks. L’Oréal brings cosmetics scale, EssilorLuxottica contributes eyewear expertise, and LVMH adds high‑end fashion clout, potentially boosting the Italian label’s global reach and margins. Investors will watch how the split influences share price volatility. Such partnership could also reshape supply‑chain dynamics across Europe.

Because the sale price has not been published, valuation impact remains uncertain, but a 5% slice for each buyer suggests a multi‑billion‑euro transaction given Armani’s market cap near €8 billion. Should the deal close, the influx of capital could fund expansion of its Emporio line and digital initiatives, while reinforcing governance tied to the founder’s legacy. The capital boost may also support sustainability projects in its manufacturing network.