There used to be a time when the latest product release from Apple was a huge deal. But lately, it’s been kind of ‘meh,’ and a lot of the hype in the tech world has been directed at companies doing things with AI. For better or worse, Apple seems to have largely missed the AI boom.

But there are signs things might be changing. In addition to appointing John Ternus as the new CEO to replace Tim Cook, Apple is expected to unleash a slate of new products, including AirPods with cameras and foldable devices.

These developments suggest a potential shift in strategy as the company looks to regain its position at the forefront of innovation. Analysts are watching closely to see how the new leadership and upcoming hardware will influence market dynamics and consumer interest in the coming months.

Industry observers note that integrating camera technology into AirPods and exploring foldable form factors could open new revenue streams. While details remain scarce, the announced moves indicate that Apple is attempting to catch up with rivals who have embraced AI and advanced hardware innovations.