New York -- Iga Swiatek started Thursday's play with a straight-set win over Nadia Podoroska, easing into the third round. Swiatek prefers opening matches to secure early finishes. Tournament director Eric Butorac describes scheduling as a complex jigsaw puzzle, balancing player requests, television demands, and fairness.

Broadcast partners like ESPN and Sky Sports heavily influence court assignments, often requesting specific times for regional audiences. Players like Serena and Venus Williams featured prominently in Friday's doubles draw, with Butorac prioritizing 'better matches' based on star power and narrative. Top players sometimes express frustration with assignments, but Butorac maintains transparency by providing honest reasons for decisions.

He notes that frequent requesters may not always get their way, while occasional requesters with strong cases receive more consideration. The process involves constant communication between tournament officials and player teams to maximize viewer engagement and competitive fairness across the packed schedule.