Apple announced that the iPhone 18 Pro delivers three times the cooling performance of last year's model. This improvement comes from a new chip design that positions the CPU closer to an advanced vapor chamber, enabling sustained high-performance usage. The enhanced thermal system supports demanding applications like gaming without throttling.

Additionally, Apple highlighted other refinements that further boost efficiency. For context, the company also noted ongoing promotions on certified refurbished products and accessories, though these are separate from the core announcement.