Apple TV recently recorded its biggest week ever for viewership, fueled by its 29 Emmy wins and recent releases such as Ted Lasso and Mayday. A few weeks ago, Apple TV broke its own record with a total of 29 Emmy wins, 14 of which went to surprise hit Widow’s Bay. Around the same time, Apple TV subscribers also got the return of Slow Horses, alongside recent releases including the Ryan Reynolds and Kenneth Branagh-led Mayday and the much-anticipated fourth season of Ted Lasso.

According to Deadline, this perfect storm helped Apple TV record its “highest weekly viewership ever for the week of Sept. 14, rising by +67% year-over-year.”Released straight-to-streaming on Sept. 4, Mayday has become Apple TV’s biggest film debut on the platform to date over its first 18 days. In the U.S., Mayday opened at No. 1 in Luminate’s Sept. 4-10 weekly rankings with 8.7M views. It remained strong in Week 2, placing at No.2.

Widow’s Bay saw a whopping 280% week-over-week increase in viewership during the week after the Emmys, where it took home 14 awards, including Outstanding Comedy Series. Pluribus saw a similar effect following its six Emmy wins, including Outstanding Lead Actress in a Drama Series for Rhea Seehorn, experiencing a 200% surge in viewership week-over-week following the ceremony. Apple’s recent i Cloud+ expansion may also have played a role, bringing the streaming service to 59 new markets and expanding its total reach to 170 countries.

Apple TV is available for $14.99 per month or as part of the Apple One bundle.