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Ed Sheeran Tour in Doubt After Macklemore Protest Fallout

Financial Times Companies •
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Ed Sheeran faces a crisis over his blockbuster stadium tour after rapper Macklemore was removed as a supporting act for declaring "Free Palestine" during a New Jersey concert. Sheeran and his advisers debated cancelling remaining dates, though the tour was still scheduled to continue in Philadelphia as of publication. Business manager Bill Zysblat estimated cancelling each show could cost Sheeran $5mn to $7mn in liabilities not typically covered by insurance.

The conflict escalated when Robert Kraft, billionaire owner of the New England Patriots, told Sheeran by phone that Macklemore would not be allowed to perform at upcoming dates at Boston's Gillette Stadium. Kraft warned other NFL owners would cancel Sheeran's shows at their stadiums if Macklemore remained. The two men spoke for roughly 40 minutes, leveraging a relationship dating to Sheeran's 2022 performance at Kraft's wedding.

The standoff exposes a power dynamic where billionaire stadium owners dictate who appears on stage, despite Sheeran's commercial clout — his last tour grossed $875mn. The crisis tests Sheeran's longtime apolitical stance, famously summarized in 2017: "People buy my records to put on while they make out. I'm not Mr Political." Now squeezed between stadium owners and artists calling the removal an affront to free speech, Sheeran's attempt to avoid politics over Israel's war in Gaza has become increasingly untenable.