Richemont Chairman Johann Rupert appointed his son Anton Rupert, 39, as non-executive co-deputy chairman to lead the group’s creative and commercial direction. The move signals the start of long-awaited succession planning at the Swiss luxury group, which owns Cartier and Van Cleef & Arpels. Anton Rupert will oversee strategic initiatives as the company prepares for leadership transition.

The appointment comes amid growing speculation about the future of the family-controlled empire. Johann Rupert, the South African billionaire, has tightly controlled Richemont for decades. Now, his son is being positioned as a key figure in the company’s next chapter.

Analysts view the promotion as a formal step toward generational change. Anton Rupert’s role will include guiding innovation and brand development across the portfolio. The transition is expected to unfold gradually over the coming years.