Apple today unveiled new Beats 360 over-ear headphones, and it is offering introductory pricing on extra ear cushions.

Now through October 31, extra Performance Knit and UltraPlush ear cushions with matching headbands in a variety of colors are available on Apple's online store in the U.S. for just $9.99 each, with customers limited to three kits per order while supplies last. Lower pricing extends to select other countries.

Starting November 1, regular pricing of $49.99 will apply.