Disney has raised prices across most Disney+ and Hulu streaming plans effective immediately. The largest increases target ad-free "Premium" tiers: Disney+ Premium and Hulu+ Premium now cost $21.49/month each, up from $18.99, while the Disney+/Hulu Premium Bundle rises to $21.99/month from $19.99 — roughly a $2 monthly hike.

Ad-supported plans see smaller increases. Disney+ (with ads) and Hulu (with ads) each climb $0.50 to $12.49/month, up from $11.99. The ad-supported bundle holds steady at $12.99/month.

The pricing structure heavily incentivizes the bundle. At just $0.50 more than a single ad-supported service, the combined Disney+/Hulu offering makes standalone subscriptions difficult to justify. Disney appears to be aggressively pushing bundled adoption over individual platform loyalty.

These changes follow a broader industry trend of streaming services raising rates while steering consumers toward higher-value packages.