Brian Dyson, a prominent Coca-Cola executive, died at age 90. He joined the company in 1958 and played a key role during the controversial launch of New Coke in 1985. While the product flopped initially, Dyson remained with Coca-Cola through the recovery period.

He retired from the company in 1994 after a long and distinguished career. Dyson was known for his leadership and contributions to the brand's resilience during a turbulent market transition.