Barilla Group is set to acquire Goodles, the premium mac-and-cheese brand known for flavors including Here Comes Truffle. The deal will see Goodles continue operating as a stand-alone brand within the Italian pasta giant's portfolio.

Goodles positioned itself as a disruptor in the packaged mac-and-cheese category, offering elevated flavors and better-for-you ingredients aimed at modern consumers. The brand has built a loyal following through its distinctive packaging and unconventional flavor profiles.

Barilla, one of the world's largest pasta producers, gains a foothold in the premium, convenience-focused segment of the market. For Goodles, the acquisition provides backing from a major global food company with extensive international infrastructure.

The acquisition reflects growing consolidation in the packaged food industry as legacy companies seek growth through trendy, venture-backed brands. Goodles will retain its identity and product lineup as it integrates into Barilla's broader operations.