Midsize startups (50-200 employees) require a structured software delivery process balancing agility with predictability. The core workflow follows a Discovery → Planning → Execution loop.Initiation begins with a catalyst from Product Management, leadership, or sales, validating ideas through a Discovery squad. This results in a Product Requirements Document (PRD) in tools like Notion or Confluence, detailing user stories and success metrics.Planning involves technical design. UI designers create high-fidelity Figma mockups.

The Tech Lead leads an RFC or TDD (Technical Design Document) review with engineers to address edge cases and architecture. Backlog grooming in Jira breaks the PRD into tickets.Execution typically uses Scrum or Kanban in 2-week sprints. The flow includes estimation, coding with CI/CD, QA/UAT, and phased launches using feature flags.

A standard medium-sized project spans nine weeks from discovery to deployment. Post-launch, the Product team monitors analytics via Amplitude or Mixpanel, while the Tech team ensures observability using Datadog or Sentry. They must address technical debt, performance tuning, and conduct Post-Mortems to refine future processes.