The Hundred has undergone significant transformation following private investment, leading to several rebranded teams. For example, Sunrisers Leeds replaced the Northern Superchargers, and the Manchester Super Giants (MSG) rebranded from the Originals. Lancashire chief executive Daniel Gidney argues that being 'big and loud' is essential to competing in a football-dominated UK market. This bold strategy includes massive brand activations, such as providing free jerseys to fans to build long-term loyalty.

While some franchises like London Spirit have seen success—with MCC membership attendance doubling—others face challenges. The transition from the Oval Invincibles to MI London has seen a move toward a more generic blue kit, raising questions about fan loyalty. Despite these shifts, tournament director Vikram Banerjee maintains that the competition has successfully undergone massive operational changes.

Crucially, the tournament is reaching a younger demographic. In Wales, 46% of ticket buyers are new to the venue, 30% are female, and 46% are family tickets. As the competition looks toward future broadcast deals and potential global expansion, the focus remains on strengthening its domestic foundations.