Arsenal's 34,000 average attendance at Emirates Stadium last season accounted for 41% of all WSL supporters, far outpacing rivals. A 28.5m global fanbase identified by YouGov splits equally by gender with nearly half aged 18-34, contrasting sharply with the men's game. London City Lionesses, the only fully independent WSL club backed by Michele Kang, averaged just under 3,000 at Bromley's Copperjax Stadium but won Best Fan Engagement for matchday innovations including food options, player signings, and half-time activities.

The family-friendly atmosphere remains crucial, with pre-match fan parks driving new attendance. An alcohol pilot adopted by 18 clubs garnered 70% supporter approval, improving behaviour compared to previous rushed consumption. However, scheduling remains the biggest complaint: noon Sunday kick-offs clash with grassroots football and create travel nightmares for away fans. Extended seasonal breaks also disrupt momentum.

Accessibility at smaller venues is problematic. Wheelchair user Donna Jones faced poor communication and isolated seating at Tottenham's Brisbane Road ground, while West Ham's Chigwell Construction Stadium lacks covered seating and basic facilities. Clubs are pursuing growth by leveraging men's team fanbases through joint parades and "real fans" campaigns, though over-alignment carries risks as seen with Reading and Charlton Athletic.