Bournemouth vowed to "do better" after handling of matchday staffing changes for 2026-27 season drew criticism. An email from "the safety team" two weeks before the season start told long-serving staff their services would no longer be needed, prompting concerns over the tone and standards. The club acknowledged the shortcomings and pledged to improve communication and treatment of employees.

In a statement, Bournemouth recognized the email "did not reflect the standards we expect of ourselves as a club." They emphasized that people who gave many years of service to AFC Bournemouth deserve appreciation and respect. The Cherries, who rose from League Two to the Premier League in just five years after promotion in 2015, have also returned to the top flight and will play in Europe this season.

The club reviewed its matchday staffing for 2026-27 to strengthen safety and security, but admitted the communication was poor. They are contacting affected individuals directly to review circumstances. One long‑time staff member of nearly 60 years received a four‑paragraph email ending with thanks, which was described as a "disgusting approach." The club reached out before the statement and offered him a new role for the next season.