BBC Director of Sport Alex Kay-Jelski expressed gratitude following a record-breaking FIFA World Cup broadcast. A cumulative 42.8 million viewers engaged with live TV coverage and streaming, with games accessed 237 million times across BBC iPlayer, the BBC Sport app, and website. Significant viewership numbers were recorded for key matches, including England v Argentina and England v Mexico.

Highlight packages also saw immense popularity, leading to the biggest day and week in iPlayer's history. The BBC Sport app and website attracted 57.2 million unique browsers, who collectively viewed content 1.7 billion times. This included match clips, interviews, and in-depth journalism covering various aspects of the tournament.