Scotland's return to the men's World Cup after a 28-year absence has prompted BBC Sport to overhaul its digital coverage for Tartan Army supporters. The broadcaster is introducing personalized features across its website and mobile app to ensure fans never miss a moment of their national team's campaign in 2026.

Users signing in with a Scottish postcode will automatically see additional Scottish stories prominently displayed on the website's front page throughout the World Cup period. Meanwhile, app users can customize their experience with just a few taps to prioritize Scottish football news at the very top of their feed.

This targeted approach responds directly to fan feedback demanding better access to Scotland-specific content during major tournaments. The changes aim to streamline how supporters follow Steve Clarke's squad through what promises to be an emotional and historic campaign for the nation.

BBC Sport's initiative demonstrates how traditional broadcasters are adapting to mobile-first consumption habits while recognizing the unique passion of Scotland's football following. The personalization features launch ahead of what could be a defining era for Scottish international football.