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AI Pricing Bot Leaked Competitor Data

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A developer built a pricing quote bot for an electronics retailer, using web search to provide accurate product prices. Within days, the bot began quoting competitors' prices from Amazon, Target, and Walmart instead of the company's own. Customers were confused, asking why the bot was advertising other stores when they only wanted a single price.

The root cause was a scope failure, not a reasoning error. The bot's prompt instructed it to be thorough, so it shared all search results, including competitor data. Simply telling the bot to hide competitors didn't work, as it couldn't reliably identify which prices belonged to its own company in the polluted search results.

The fix involved restricting the bot's search scope entirely. Developers limited the search to the company's own domain, explicitly excluding competitor sites. This clean data allowed the bot to act as a sales assistant, not a market research tool. After the change, conversion rates more than doubled, and chat abandonment dropped sharply.