NBA Basketball 3h Briefing
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Last updated: June 2, 2026, 5:47 AM ET
NBA Sponsorship & City Policy
Signed 10‑year deal sees Stephen Curry partner with Li‑Ning, ending his sneaker free agency and shifting a marquee endorsement to the Chinese brand. In New York, the mayor repealed kids’ bedtimes to keep families home for the Knicks’ Finals run, a symbolic move aimed at boosting local morale and attendance.