Dyson revealed 12 new products this week at its Dyson Unveiled event in Berlin, held near IFA 2026. The flagship is the Hush Jet Big+Quiet Cool Pure+ air purifier, designed for long-range air projection and multi-room purification, priced at $1,099. It features a three-stage filtration system that captures dust, particulates, gases, and destroys formaldehyde, with a directional nozzle to be rolled out across Dyson’s air purifier, heater, and cooler lines.

Dyson also launched its new robovac line under the Nurovi banner. The top model, the Dyson R3 Nurovi Spot+Scrub UV, combines wet and dry cleaning with UV, green illumination, and AI to detect nearly 200 household substances, using a 12-point hydration system with water heated to 158°F. It launches September 15 at $1,199.

The R2 Nurovi Wash+Dry uses Reuleaux triangle pads for corner cleaning and a twin-capture system for dirt separation, priced at $699 as a Costco exclusive. The updated W1 Pencil Wash, launching Fall 2026 at $349, includes an upgraded absorbent roller, hygienic waste system, and self-cleaning dock. Chief engineer Jake Dyson emphasized the 2026 theme: more intelligence via computer vision, AI, and machine learning, exemplified by the Camera Jet’s gumline sensors and the Airsmooth hot brush’s 100-times-per-second temperature monitoring.