When F1 fan Brandon Burgess spent his entire savings attending every race in 2025, sponsor Heineken created a carbon fibre season ticket for one lucky fan and a friend. Burgess became the inaugural Season Ticket owner this year when Max Verstappen handed it over, changing his life. "I couldn't quite believe it," he says. "Being able to sit in the main grandstand and look into the pits and have all the extra access has made this year pretty incredible."

Attending a full season is the stuff of dreams. From Melbourne to Monaco, Australia to Abu Dhabi, the two season-long passes include flights, access and accommodation for every grand prix across Europe, North America, Asia, the Middle East, South America and Oceania. At each race, the winner and guest gain exclusive access, great seats, and connect with fellow fans. "Getting to experience so many different countries through F1 has been amazing," Burgess says. "The kindness of F1 fans has blown me away too."

Now Burgess must select his replacement for 2027. Fans enter by sending a video showing their passion. "The key thing I'll be looking for is the passion for F1 because you have to be a true fan to make the most of this opportunity," he says. His advice: "Take it all in. Even if you're tired, power through it and enjoy every second."