OpenAI's mission is to ensure artificial general intelligence benefits all of humanity by making capable intelligence more accessible and affordable. This economic engine drives their business: as the cost of useful intelligence falls, more work becomes viable, and as models improve, more value is created. Increased adoption fuels revenue and feedback, enabling further research and infrastructure investment, creating a cycle of improvement.

Recent pricing reductions, such as GPT-5.6 Luna by 80% to $0.20/million input tokens and GPT-5.6 Terra by 20% to $2/million input tokens, expand practical applications and offer flexibility. The focus is on the cost of a successful outcome, not just token price, with stronger models potentially being more economical. Efficiency gains, like reducing serving costs by 20% with GPT-5.6 Sol, are crucial, achieved through system improvements rather than just model advancements.

Building across infrastructure, models, platform, and products creates a synergistic advantage. Real-world feedback shapes research, strengthening products and lowering serving costs. With over a billion active users and two million businesses, OpenAI sees deeper engagement, with users sending more messages and utilizing AI for more complex tasks. This integrated approach, driven by evidence and discipline, aims to deliver more useful intelligence within reach, making it more capable, affordable, and valuable.