OpenAI rolled out a new feature in ChatGPT aimed at turning the model into a structured thought partner for brainstorming. The tool helps users expand idea sets, impose thematic organization, and draft execution plans without starting from scratch. It targets scenarios like blank‑page projects, competing concepts, or early‑stage outlines that need rapid iteration, making the session feel collaborative and repeatable.

The guidance stresses defining a decision point—such as choosing a six‑week campaign or prioritizing onboarding work—so the AI can generate options. Adding constraints like team size, timeline, and channel limits keeps suggestions realistic. Users should separate generation from evaluation, letting ChatGPT first list ideas, then group them into themes and score impact versus effort. The model can also surface hidden assumptions, prompting early trade‑off discussion.

Practical prompts such as “explain why you recommend this option” or “score each idea 1–5 on impact, effort, confidence” turn raw output into actionable drafts. OpenAI frames the workflow as start‑wide, add‑structure, then narrow, treating each response as a draft to be vetted with human judgment. The result is a faster, more consistent path from messy concepts to testable plans.