A husband and wife team has launched Wildex, a mobile app that brings Pokémon Go-style gameplay to real-world wildlife exploration. The creators, who share a passion for nature, designed the app after finding existing species identification tools lacking in engagement and fun.

Unlike traditional nature apps that focus purely on identification, Wildex gamifies the experience of discovering and learning about different species. Users can collect virtual representations of real wildlife they encounter, similar to how Pokémon Go players catch creatures in augmented reality. The app aims to make outdoor exploration more interactive and educational for nature enthusiasts of all ages.

The development team built Wildex from scratch to address what they saw as a gap in the market - educational tools that are both informative and entertaining. By combining the addictive collection mechanics of popular mobile games with accurate wildlife information, they hope to encourage more people to engage with the natural world around them.