Bending Spoons has executed another mass layoff, this time at Vimeo. After acquiring the video platform for $1.38B in September, the company reportedly cut nearly its entire workforce, leaving fewer than 15 engineers. This follows a familiar playbook from Bending Spoons' previous acquisitions of Evernote and WeTransfer.

The move is consistent with Bending Spoons' operational model: acquire established software, dramatically reduce headcount, and pivot to a lean, profit-focused operation. Commentators note this resembles a vulture capital strategy, prioritizing short-term financial returns over product expansion or community growth, often by restricting free tiers and raising prices for existing customers.

For Vimeo's users, including major clients like Dropout and the Criterion Channel, the future is uncertain. The platform's role as a backend for niche streaming services is now in question. Industry observers will watch whether this acquisition ends in a sustainable, profitable product or simply extracts value before the service inevitably degrades.