A Cornell University study published in *Personality and Individual Differences* reveals a surprising link between susceptibility to corporate jargon and poor job performance. Researchers found that workers most impressed by confusing buzzwords like 'cross-collateralization' and 'blue-sky thinking' are actually the least equipped for effective, practical business decisions. The study, led by postdoctoral researcher Shane Littrell, developed a 'Corporate Bullshit Receptivity Scale' to measure this phenomenon.

After testing 1,000 office workers, those most receptive to bullshit demonstrated significantly lower scores in analytical thinking, reflection, and fluid intelligence. Littrell's analysis included real-world examples, such as Pepsi's $1.5 million rebrand failure in 2009 and Elizabeth Holmes' ability to use corporate language to defraud investors. While falling for bullshit can boost perceived charisma and job satisfaction, the core finding is clear: susceptibility correlates strongly with choosing worse solutions to workplace problems.