An investigation reveals how Red Bull has funded research for over a decade to influence policy regarding energy drinks, particularly concerning the mixing of these beverages with alcohol. In 2011, researcher Joris Verster, funded by Red Bull, argued against local officials' concerns about energy drinks and alcohol, comparing it to blaming ice cream for shark attacks. This argument helped defeat a proposed age restriction on energy drink sales in Suffolk County, New York.

Red Bull has reportedly spent hundreds of thousands of dollars on academic research and facilitated meetings between academics and government officials. Studies funded by the company or conducted by researchers with financial ties to Red Bull have overwhelmingly concluded that mixing energy drinks and alcohol is no more harmful than drinking alcohol alone. This contrasts sharply with the findings of independent studies, of which approximately 80% indicate increased risks.

Concerns about energy drink safety, especially when mixed with alcohol, have persisted. A notable case involved Zachary Mitchell, a 21-year-old who drowned in Quebec after consuming energy drinks and alcohol, with a coroner suggesting an arrhythmia triggered by the combination and exercise. Despite industry claims of safety, critics argue that Red Bull's funded research has created doubt and undermined evidence, hindering regulatory action.