Nova Launcher's latest update introduces Facebook Ads and Google AdMob trackers, increasing total trackers from two to six. The app now requests 36 permissions, up from 30. Ownership appears to have shifted from Branch to Instabridge Sweden.

The privacy regression marks a sharp turn for the popular Android customization tool. Users who purchased Nova years ago now face unexpected data collection. Exodus Privacy reports confirm the new tracking additions. Community backlash has been swift.

Many users are migrating to alternatives like Niagara, Lawnchair, and Kvaesitso. Commenters note Nova's decline began after the 2022 sale. Some call it abandonware. The launcher category remains competitive, with privacy-focused options gaining traction.

Developers should audit dependencies carefully when maintaining popular open-source or indie apps. User trust erodes quickly when data collection expands without clear justification. What does transparent app ownership look like in practice?