At the Multi Primary Color Display Ecosystem Conference in Shanghai, China, on June 27, 2026, industry leaders highlighted a shift from resolution to color reproduction. The event was hosted by the SID Beijing Chapter and saw participation from Hisense, BOE, TCL CSOT, Zhejiang University, Hong Kong Polytechnic University, TÜV Rheinland, and the China Electronics Standardization Institute.

Hisense unveiled its world‑first RGBX multi‑primary color display, combining a four‑primary RGBC panel with a matching backlight. This end‑to‑end architecture expands color gamut to 130% of BT.2020, reduces metamerism, and improves visual comfort, offering a high‑value path for Mini LED LCDs to differentiate from OLED.

The conference also addressed broader ecosystem challenges: standardization, optical measurement, and color management. Successful commercialization requires coordinated development of panels, backlights, color conversion algorithms, and content pipelines.

UBI Research noted the trend of China’s display industry seeking premium image‑quality competitiveness by blending Mini LED, Micro LED, laser display, and multi‑primary color technologies.