Italy's competition regulator has launched two investigations into Activision Blizzard, alleging misleading and aggressive sales tactics in Diablo Immortal and Call of Duty Mobile. The AGCM claims the games use design elements to push players, especially children, into long sessions and spending, while obscuring the true value of virtual currency.

The authority's statement criticizes how free-to-play games monetize through in-game purchases, noting that Diablo Immortal offers items for as much as $200. Regulators are also examining weak parental controls and default settings that allow minors to make purchases and chat with others, raising concerns about gaming addiction and consumer protection.

This probe fits a broader European crackdown on loot boxes and predatory game design. Italy's AGCM is specifically investigating whether Activision Blizzard's consent processes for data harvesting comply with privacy rules. The company has not yet responded to the allegations, which could lead to fines or mandated changes to its game mechanics.