Many organizations focus on optimizing QA to speed up software delivery, viewing it as the "low hanging fruit." However, this approach often overlooks more significant inefficiencies that actively hinder release velocity and erode developer productivity.

Instead of targeting QA, which is a visible and tangible part of the process, the article argues for addressing deeper, less obvious drivers of delay. These hidden inefficiencies, often more complex and impactful, are the true bottlenecks.

The "low hanging fruit" mentality, characterized by targeting ease over impact, leads to superficial fixes. True improvement in software delivery speed requires a shift in focus towards identifying and rectifying these profound issues, moving beyond easily accessible targets to tackle the core problems that slow down development and reduce overall productivity. The DORA report and other research highlight these systemic challenges.