Typography's primary goal is readability, but it also conveys feeling. While coding typefaces prioritize function, the Blade Runner title sequence masterfully uses typography to establish mood.

Director Ridley Scott employed a single typeface, Goudy Oldstyle, for the sequence. ALL CAPS are used for names and the title, with variations for introductions and the exposition crawl. Proper names appear in small caps, and the word 'Replicant' is italicized and initially red, matching the movie's title color.

The crawl is styled like a book, with letterspacing applied to caps, not lowercase, adhering to Frederic Goudy's dictum. This deliberate typography, unlike the functional fixed-width fonts used in coding, powerfully immerses the viewer in the film's dystopian future.

In contrast, the work print version of the title sequence used the typeface Impact, which the author deems a "garbage" choice. The article emphasizes that the difference between acceptable and "fucking amazing" products lies in the obsessive attention to small details, reflecting the collective voice of the creators.