Beats today unveils Beats 360, an all-new flagship over-ear headphone featuring the brand's most personal listening experience yet. For the first time, interchangeable ear cushions and headband cushions let users customize their headphones with different colors and cushion types to match their style, activity, or mood. Built for every part of the day—from commuting and working to training and traveling—Beats 360 delivers the best sound and most refined comfort in Beats history. A precision-engineered acoustic system provides the most innovative acoustic performance ever, combined with Beats' most advanced Active Noise Cancelling to date, featuring up to 1.75x more total noise cancellation than Beats Studio Pro.

Beats 360 is available to order starting today for $349.99 (U.S.) from apple.com in the U.S. and more than 100 countries and regions, in four core colors—Black, Cloud, Pink, and Sky. In-store and on-shelf availability begins September 24. Beats 360 Cushion Kits, available starting today from apple.com, include both earcup and headband cushions in Performance Knit across six colors or Ultra Plush in Black and Cloud. For a limited time, customers in select markets can purchase Cushion Kits at a special introductory price of $9.99 (U.S.), with standard pricing at $49.99 (U.S.).

Oliver Schusser, Apple's vice president of Music, Sports, and Beats, stated: "Beats didn't just participate in the rise of over-ear headphones—we helped define the category. Beats 360 is the next chapter of that story."