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Apple CEO Ternus Plans More Frequent Product Releases

AppleInsider •
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New CEO John Ternus plans for Apple to speed up product development, with the aim to bring out more products throughout the year instead of a few well-worn events. Barely a month in the seat, Apple CEO John Ternus is preparing to make big changes to the way the company works. Leaning on his engineering background, he wants Apple to be the same way, working to develop new products at a more rapid rate.

As part of this, Bloomberg reports that Ternus is considering a shake-up to the way that Apple launches products. While everyone is used to the usual fall iPhone events and spring launches, Ternus wants to increase the frequency so it goes throughout the year instead. Spring and fall launches will probably continue to exist, but expect more introductions at other times of year. Ternus believes Apple needs to become more experimental and to introduce new products more quickly.

The change in tempo for releases is only one of the initiatives Ternus wants to embark on. The company is already starting to cut costs, but Ternus also wants to add more sources of revenue. The primary form of this is to expand the roster of products and services by developing new offerings for consumers. In the short term, Apple has set itself up to sell more to consumers in the coming year, especially with products like the Air Pods with cameras and the continually rumored Apple Glass.