The new iPhone 18 Pro and iPhone 18 Pro Max are now available to pre-order following Apple's official announcement on Wednesday. Key features include a variable aperture main camera system, a smaller Dynamic Island capable of displaying three Live Activities simultaneously, and the powerful A20 Pro chip with 50% more memory bandwidth and 40% faster GPU performance. Battery life has been significantly upgraded, offering up to 24 hours of real-world use for the Pro model and 30 hours for the Pro Max, supported by a next-generation vapor chamber for sustained performance and faster 50% wired charging in 15 minutes.

Pricing begins at $1,199 for the iPhone 18 Pro and $1,299 for the iPhone 18 Pro Max, with storage options ranging from 256GB to 2TB. Customers can purchase outright, finance through Apple Card or carriers, or use the new Apple Upgrade leasing program. Pre-orders open now and will ship starting next Friday, September 18. The devices are available in four colors: Burgundy, Glacier Silver, and Black.

Pre-order links are available directly from Apple and through retailers like Walmart. The iPhone Duo is scheduled for pre-order on October 16 with shipments on October 23.