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Gail Liniger, RE/MAX Co-Founder, Dies at 81

Wall Street Journal US Business •
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Gail Liniger, a pioneering real-estate executive and co-founder of RE/MAX, died at age 81. Alongside her husband, Dave Liniger, she revolutionized the real-estate industry by introducing a bold commission model that allowed agents to keep a larger share of their earnings.

The model disrupted traditional brokerage practices, empowering independent agents and contributing to RE/MAX's rapid growth into a global brand. Gail's leadership and vision helped shape modern real-estate franchising.

In 1987, the Linigers faced a devastating setback when a private plane crash left Dave Liniger with severe injuries. Despite the tragedy, Gail remained a steadfast partner, supporting her husband through recovery while continuing to steward RE/MAX's expansion.

Born and raised in Wichita, Kansas, Gail built her career with determination and resilience. She was widely respected for her business acumen and commitment to agent independence. Her legacy lives on through RE/MAX's enduring presence in Denver, Colorado, and communities worldwide.