A financial filing announcing the TV and digital ad buy is the first general election spending by MAGA Inc. The group intends to boost the Republican nominee, Ken Paxton. The spending marks a significant investment by the pro-Trump Super PAC in the Texas Senate race, signaling strong support for Paxton as he faces his Democratic opponent. This is the first time MAGA Inc. has allocated funds for general election advertising in this cycle, underscoring its focus on key battlegrounds.

The $10 million ad buy will target television and digital platforms across Texas to amplify Paxton’s campaign message. The move reflects the growing influence of outside groups in shaping competitive Senate contests.